Mi Oaxaca, an organization founded by Fabiola Santiago, is rooted in Indigenous sovereignty and in the Oaxaca diaspora. Their work advances food, land, and cultural justice through equitable education and economic opportunities across borders. Mezcal is their starting point—a practice that connects land, people, and spirit—yet their true impact extends far beyond the bottle.

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Through their programs, Mi Oaxaca illuminates the immense cultural wealth of Indigenous Oaxaca: its languages, foodways, ecological knowledge, and artistic traditions. At the same time, they shine a necessary light on the systemic barriers that restrict Indigenous leadership and economic self-determination globally.

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When Mi Oaxaca approached us, they were ready to translate this powerful mission into a brand identity and storytelling framework that honored their roots while supporting their vision for growth.

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Creative Collaborators: Karen Zuniga, Sofia Li