Sushi Monkey is a catering business located in Napa, California. They are proud supporters of sourcing sustainable, local ingredients while working with local wineries and breweries for pop up events. Innovation is a key ingredient, making their sushi unique from sauces to specialty rolls.

The branding is inspired by the traditional Japanese monolinear style of story telling. 

Sushi Monkey
SUSHI MONKEY
Mission
Create a brand identity that connects with many generations of the Napa community, driving business and satisfying the appetite of Sushi Eaters
Values
Sustainable, Approachable, Affordable, Playful, Innovative, Trustworthy, Educational, Local and High Quality sushi of course!
Audience
Everyone! For traditional sushi eaters and newbies.
Key Words
Japanese Art, Sushi, Monkey, Roll, Sea, Traditional, Modern
Moodboard
Modern, Monkey, Sushi Roll, Chef
Approachable
Affordable
Playful
Innovative
Monkey S+ M Letters, Brush, Sushi Roll
Sustainable
Innovative
Trustworthy
High Quality
Modern, Monkey Sushi Japanese Story Style Sustainability
Approachable
Affordable
Playful
Innovative
Trustworthy
Educational
Local
High Quality
Logo
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Color Palette 
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