Unlike traditional pest control companies, Pestec has focused on pest prevention and pest management over the long term, avoiding quick-fix solutions to pest infestations that do not provide lasting results. Their mission is to discover, develop, and deliver the
The goal is to reinvent Pestec’s existing newspaper ad. Inspiration for the new look came from the works of Alvin Lustig, a modern American design pioneer, who designed a wide variety of items from book covers to helicopters.
When researching Lustig’s work, it was clear he had two major styles: abstract and geometric, leaving much to the imagination. The abstract geometric houses, wood texture, and large number of dots represent a pest infestation.